I wrote about this topic before but it’s worth another post based on the frequency I’m asked about buying a new Mac.

The Mac product line is pretty well structured. The most powerful devices end with the word “Pro” and everything else is a good performer based on your preference of an attached monitor. If you’re a Windows gamer, it’s no contest: you need a Pro model.

However, the more important issue is when to buy your Apple product whether it’s a MacBook, iPod, Cinema Display, or iPhone. Apple releases new and updated products at MacWorld in January and June with product refreshes at points throughout the year.

Apple doesn’t usually change product pricing once a product is released (the first gen iPhone broke this rule) so don’t hold your breath for a cheaper MacBook Pro in June. Instead you’ll get a MacBook Pro with faster CPU, bigger hard drive, multi-touch, or whatever else Apple throws in for the same price as last year’s MacBook Pro.

Back to timing your purchase… Never buy an Apple product within 2-3 months of MacWorld or risk the disappointment of having last year’s feature set and performance. If your circumstance dictates a new device (ie: your MacBook Pro fell into the toilet) then do what’s necessary to get up-and-running.

The best resource for timing your Apple purchase is the MacRumors web site. Their Buyer’s Guide tracks the last product update, news items, and their opinion on when to buy.

Related posts:

• The Apple Product Cycle
• Timing your next Apple purchase
• New MacBooks won’t give you burned thighs
• Mac OS X 10.4.11, Plaxo, and slow performance
• Macintosh - Intel inside, but not outside

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