Yesterday TUAW covered Xackup bandwagon, Mac software to backup your iTunes library. Although details weren’t finalized, the service was to offer unlimited backup for $69.99 as an introductory price. I was ready to sign up since my 65 GB musc library could stand to live somewhere else than one hard drive.

This morning Xackup’s site greeted me with this:

They cite an “overwhelming response” to their service, they “underestimated the need,” and are not taking new customers until they work out a pricing model.

I’m guessing Xackup is a small shop and I applaud their efforts. I was ready to hand over my $70 and get started but now I’m re-thinking it. If they underestimated the response what else did they overlook?

• Do they have enough storage capacity?
• Do they have sufficient backup equipment?
• Do they have sufficient bandwidth?
• Can they afford it?
• What else did they forget to anticipate?

Small shops can’t invest in expensive market research so they take flight and adjust along the way. In this case it seems they launched a hobby project that would fly under the radar until they worked out the kinks. Fat chance of that in today’s blogosphere.

Work it out guys and I’ll take another look but only if you promise to have the details worked out.

Related posts:

• Xackup Bandwagon has left the building

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